인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This study examines the impact of fashion companies’ relational capital on corporate performance. Which relational capital elements play an important role in performance and how they affect performance depending on the environmental characteristics in fashion industry. For this purpose, a quantitative survey was conducted using 140 questionnaires from fashion companies. Those with missing values or insincere responses were excluded from the analysis, and a total of 120 questionnaires were used for statistical process. The data were analyzed using factor analysis, correlation analysis, multiple regression, cluster analysis, independent t-test, and reliability analysis using SPSS 29.0 Package. As a result, first, it was found that the relational capital components that directly affect the performance of fashion companies are ‘marketing capability’ and ‘customer assets’. Among these, marketing capability was found to have a greater effects on corporate performance than customer assets. Second, the influence of relational capital elements on performance was found to vary depending on the business environment. Companies in an environment with low uncertainty and competitiveness were found to have no significant of relational capital on corporate performance, while companies in a highly competitive environment with high uncertainty and competitiveness showed that customer assets had a greater impact on corporate performance than marketing power.
본문·목차
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