인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study aims to investigate key variables in the quality attributes of health-functional foods selected by consumers and verify how quality attributes affect consumers' purchase intention or willingness to pay a premium.
For this purpose, a survey was conducted from May 22 to June 5, 2024, targeting people with a history of purchasing healthy functional foods, and out of a total of 225 respondents, the final 195 copies were purified and used for analysis. The research method was conducted through structural equation analysis to verify the influence relationship between variables.
Based on the research results, first, this paper confirmed that nutritional quality was the most influential factor among nutritional quality, price quality, and information quality sub-dimensions as quality attributes of health functional foods. Second, quality attributes were identified as factors that have a positive impact on customer satisfaction. Third, customer satisfaction was found to be a factor that had a positive impact on purchase intention and willingness to pay premium. Based on these research results, academic and practical implications are presented.
For this purpose, a survey was conducted from May 22 to June 5, 2024, targeting people with a history of purchasing healthy functional foods, and out of a total of 225 respondents, the final 195 copies were purified and used for analysis. The research method was conducted through structural equation analysis to verify the influence relationship between variables.
Based on the research results, first, this paper confirmed that nutritional quality was the most influential factor among nutritional quality, price quality, and information quality sub-dimensions as quality attributes of health functional foods. Second, quality attributes were identified as factors that have a positive impact on customer satisfaction. Third, customer satisfaction was found to be a factor that had a positive impact on purchase intention and willingness to pay premium. Based on these research results, academic and practical implications are presented.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-151-25-02-092299921
