인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This study investigated cosmetic experience factors and their effects on satisfaction and post-experience behavioral intention. Difference between hands-on and virtual experience in the relationship between cosmetic experience, satisfaction, and post-experience behavioral intention was also explored. A total of 450 Chinese female consumers aged 20 to 50 years were invited to complete an online questionnaire in August 2023. Descriptive statistics, reliability analysis, confirmatory factor analysis, and structural equation modeling were performed using SPSS 26.0 and AMOS 26.0 Results revealed three cosmetic experiences: think, relation, and feel experiences. In the overall SEM model, satisfaction was influenced by the order of think, feel, and relate experiences. However, satisfaction was affected in the order of think, relate and feel experiences in the in-person experience model, while only think experience significantly influenced satisfaction in the virtual experience model. Post-experience behavioral intention was significantly affected by satisfaction in all three models. Theoretical and academic implications of these findings are discussed, along with limitations and future research directions.
본문·목차
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