인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
초록·키워드
This study aims to explore the key factors influencing customer satisfaction in Thailand’s wellness hotels in the post-pandemic era, supporting industry recovery and enhancing competitiveness. As a leading global wellness tourism destination, Thailand attracts a large number of visitors with its traditional therapies, natural landscapes, and cultural heritage. However, the COVID-19 pandemic has had a significant impact on the tourism industry, creating an urgent need for recovery. This study takes advantage of a mixed-method approach to explore key factors influencing customer satisfaction in Thailand's wellness hotels. A dataset of 11,251 reviews from 25 wellness hotels was collected through OutScraper, and text mining was performed using KH Coder, followed by exploratory factor analysis (EFA) and linear regression in SPSS 26.0. The results show that service quality, spa experiences, and fresh food significantly enhance customer satisfaction, whereas family-friendly amenities, price, front desk efficiency, and room comfort negatively impact perceptions. The significance of this study lies in the need for wellness hotels to prioritize the optimization of core wellness services while addressing sources of dissatisfaction to better align with post-pandemic travelers' growing demand for physical and mental wellbeing. The findings contribute to theory by enhancing understanding of wellness hotel attributes and guest satisfaction while offering practical insights for operators to refine strategies and maintain Thailand’s global competitiveness.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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