인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
In this study, we tried to analyze purchasing determinants in online and offline seafood distribution channels in China and explore what could be preferred and moved forward in online and offline seafood distribution channels from the perspective of consumers. The survey was conducted from September 20th to October 6th, 2023, targeting consumers in Shanghai, China, aged between their 20s-60s. In the measurement variable, we tried to find out which factor variables have a greater influence on the preference of distribution channels when consumers purchase seafood.Factor product attributes, price, customer service, logistics service, purchase risk, time cost, influence of others, and purchase environment are set as independent variables, and as dependent variables, purchase channel intention represents the preference of the purchase channel when consumers purchase seafood, and was measured by explanatory variables such as mart preference, street vendor preference, market preference, online preference, and Hermashen Sheng preference. According to the analysis results, product attributes, prices, purchase risks, purchase environments, time costs, logistics services, and other people's influences affect consumers' choice of seafood distribution channels.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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