The purpose of this study was to design an online platform, ‘INNO-F,’ which addresses the existing issues in fashion contests and provides participants with a creative and sustainable virtual environment. To do so, first, the study reviewed prior studies and analyzed major contest platforms to understand participant needs and platform limitations. The literature review found that successful operation of fashion contests requires enhanced promotion, accessibility, fairness, effectiveness, and sustainability. Although domestic platforms excel in terms of search capabilities and providing community services, they lack the tools to manage contest out- comes and user histories. Based on these insights, the information architecture and graphical user interface (GUI) design of ‘INNO-F’ were developed and a prototype created using Adobe XD. This unified online platform is aimed at the entire fashion contest process. It has improved accessibility with dynamic search capabilities, personalized dashboards, and communication tools. Its intuitive navigation; team collaboration features; and an integrated workflow for registration, submission, feedback, and results indicate the platform’s usability. Additionally, it prioritizes transparency by providing the evaluation criteria, real-time updates, a way to track participants’ submissions. Finally, it is effective and sustainable as it provides personalized services such as portfolio creation and sharing, community features, and a robust database of contest outcomes for future reference. A prototype developed using Adobe XD showcases a user-friendly graphical interface that includes interactive elements. In addressing the critical challenges in contest management, ‘INNO-F’ fosters innovation, creativity, and collaboration and also promotes long-term engagement. Thus, this research provides practical solutions for improving contest organization and participation in the fashion industry. Future studies can evaluate the platform’s effectiveness in enhancing user satisfaction.