인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
By analyzing the effects of content attributes and attractiveness capital of SNS(Social Networking Services) based female golf influencers on social media (SNS) subscription intentions, the purpose of this study is to provide fundamental data for the development of differentiated and effective content creation and marketing strategies for SNS female golf influencers. This study selected individuals who have experience viewing the content of female golf influencers on social media as the target population. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed using SPSS version 28.0 for data processing. The results are as follows. First, the analysis of the influence of content attributes on SNS subscription intentions revealed that entertainment, informativeness, and diversity had significant effects on subscription intentions, but accessibility and reliability did not. Second, the analysis of the impact of attractiveness capital on SNS subscription intentions found that social attractiveness, physical attractiveness, and social presentation all had significant effects on subscription intention. Based on these results, it is crucial for SNS female golf influencers to create professional content that incorporates audience feedback, enables indirect experiences, and emphasizes not only physical attractiveness but also social attractiveness.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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