인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study aims to identify the impact of eco-friendly golf wear product attributes on customer satisfaction and purchase intention. To achieve this objective, an online survey was conducted targeting individuals with experience purchasing eco-friendly golf wear products, collecting 263 responses. The collected data was analyzed using SPSS 28.0 and AMOS 23.0, performing frequency analysis, confirmatory factor analysis, reliability analysis, descriptive statistics, correlation analysis, and structural equation modeling. The results of the study are as follows: First, among the sub-factors of eco-friendly golf wear product attributes, health and environmental sustainability were found to have a significant impact on customer satisfaction, while price and safety did not have a significant effect on customer satisfaction. Second, among the sub-factors of eco-friendly golf wear product attributes, price, health, and safety had a significant impact on purchase intention, while environmental sustainability did not have a significant effect on purchase intention. Third, customer satisfaction with eco-friendly golf products was found to have a significant impact on purchase intention. In addition, the study discusses the results, provides marketing implications, and suggests opportunities for future research.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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