인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study aims to provide foundational academic data for fostering long-term relationships with existing indoor tennis center members and for the effective management of indoor tennis centers by examining the impact of relationship marketing perceived by MZ generation members on loyalty and visit intention amid the expanding indoor tennis industry.
Using an objective sampling method, 305 valid samples were collected from MZ generation members utilizing indoor tennis centers, and data were analyzed through frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS 28.0 Ver.
The findings are as follows. First, among the relationship marketing factors perceived by the MZ generation, customer orientation, physical facilities, pricing, and member management significantly
influenced loyalty. Second, physical facilities, pricing, and member management significantly influenced visit intention. These results suggest that a well-developed tennis center environment featuring state-of-the-art and convenient facilities can positively impact the MZ generation. Furthermore, the findings emphasize the importance of relationship marketing for indoor tennis center operators to continuously attract and engage MZ generation members.
Using an objective sampling method, 305 valid samples were collected from MZ generation members utilizing indoor tennis centers, and data were analyzed through frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS 28.0 Ver.
The findings are as follows. First, among the relationship marketing factors perceived by the MZ generation, customer orientation, physical facilities, pricing, and member management significantly
influenced loyalty. Second, physical facilities, pricing, and member management significantly influenced visit intention. These results suggest that a well-developed tennis center environment featuring state-of-the-art and convenient facilities can positively impact the MZ generation. Furthermore, the findings emphasize the importance of relationship marketing for indoor tennis center operators to continuously attract and engage MZ generation members.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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