인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
학술저널
DBpia Top 5%
오류 신고하기해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
초록·키워드
This study aimed to analyze consumer perceptions of e-sports following the conclusion of the Hangzhou Asian Games using big data analysis. Data collection was conducted from October 9, 2023,
the day after the closing of the Hangzhou Asian Games, to December 11, 2024, using the keyword "e-sports." Big data were collected from blogs, news articles, online communities, and web documents on Naver, Daum, and Google through the Textom platform. The data were analyzed using Word Frequency Analysis, Term Frequency-Inverse Document Frequency (TF-IDF) Analysis, Latent Dirichlet Allocation (LDA) Topic Modeling, and Opinion Mining Analysis. The results revealed that consumers exhibited significant interest in e-sports competitions, teams, and the nationalities of teams they support during international tournaments. Additionally, four distinct topics related to e-sports were identified. Based on these findings, this study provided a comprehensive understanding of consumer perceptions of e-sports from a macro perspective and offered practical implications for industry practitioners to promote the e-sports industry.
the day after the closing of the Hangzhou Asian Games, to December 11, 2024, using the keyword "e-sports." Big data were collected from blogs, news articles, online communities, and web documents on Naver, Daum, and Google through the Textom platform. The data were analyzed using Word Frequency Analysis, Term Frequency-Inverse Document Frequency (TF-IDF) Analysis, Latent Dirichlet Allocation (LDA) Topic Modeling, and Opinion Mining Analysis. The results revealed that consumers exhibited significant interest in e-sports competitions, teams, and the nationalities of teams they support during international tournaments. Additionally, four distinct topics related to e-sports were identified. Based on these findings, this study provided a comprehensive understanding of consumer perceptions of e-sports from a macro perspective and offered practical implications for industry practitioners to promote the e-sports industry.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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