인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
Based on the relevance theory of translation, this study examines aspects and strategies of transcreation through subtitles inserted into Korean and Japanese audiovisual media. Through the Korean and Japanese audiovisual media used as examples of transcreation, the fact that substitution strategies were most frequently used in the process of transcreation to reduce the linguistic and cultural gap between the source and target languages was confirmed. Additionally, generalization (paraphrase), specification (addition), omission, and direct translation (shifted) strategies were partially used. The substitution strategy was used in the highest percentage because it overcomes the linguistic and cultural differences between the departure and arrival languages and connects the speaker and the audience by achieving equivalence between the two languages. It means that strategies to completely rewrite specific elements in the departure language into expressions that are more appropriate in the target language's cultural sphere are essential.
This paper confirmed that transcreation plays a role in effectively communicating wordplay (puns), bridging cultural gaps, maintaining emotional and affective coherence, and increasing audience immersion. As a result, transcreation transcends the scope of simple language conversion. It is an essential tool for expanding the approachability of global content as a creative translation strategy that bridges the language and cultural gap.
This paper confirmed that transcreation plays a role in effectively communicating wordplay (puns), bridging cultural gaps, maintaining emotional and affective coherence, and increasing audience immersion. As a result, transcreation transcends the scope of simple language conversion. It is an essential tool for expanding the approachability of global content as a creative translation strategy that bridges the language and cultural gap.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-151-25-02-092511404
