인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
초록·키워드
This study empirically analyzed the impact of the servicescape of wine bars, divided into physical and social environments, on the emotional responses and place attachment of wine bar patrons. The research was conducted through a survey of 254 consumers who had visited a wine bar in the past year. Data analysis was performed using SPSS 24.0 and AMOS 24.0, and the validity of the research model was verified through confirmatory factor analysis. The research hypotheses were tested using a structural equation model. The analysis revealed that both the physical and social environments of wine bars significantly influenced emotional responses and place attachment. Furthermore, a significant relationship between emotional responses and place attachment was confirmed. These research findings can be utilized as practical foundational data for wine bar operators to develop strategies aimed at enhancing customers' emotional satisfaction and place attachment. Particularly in an increasingly competitive dining industry, managing the quality of service in wine bars can be a crucial factor in customer retention and loyalty enhancement. Through this, the study contributes to a deeper understanding of how various elements of the wine bar servicescape impact customer experience, thereby aiding in the formulation of practical management strategies based on these insights.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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