인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
초록·키워드
This study examined the effect of food tourism service quality on revisit intention, and verified the mediating role of local restaurant uniqueness through empirical analysis. The analysis results are summarized as follows. For the data collection of this study, a survey was conducted from August 6 to 30, 2024, for those who have visited local restaurants, centering on representative food and culture festivals across the country, by the convenience sampling method. A total of 260 questionnaires of the sample data for this study were distributed, of which 252 questionnaires were used as the final data, excluding 8 questionnaires of data not suitable for the study. The analysis results are as follows. First, among the food tourism service quality, responsiveness was found to have the most significant effect on the intention to revisit, followed by empathy, and finally, aesthetics was found to have a significant effect on the intention to revisit. However, it was found that certainty did not significantly affect the intention to revisit. Among the food tourism service quality, which is an independent variable, empathy, aesthetics, and responsiveness were found to have a significant effect on the uniqueness of local restaurants, which is a parameter. Next, empathy among the food tourism service quality, which is an independent variable. Aesthetics and responsiveness were found to have a significant effect on the dependent variable, revisit intention. Finally, it was found that the uniqueness of local restaurants, which is a parameter, had a significant effect on the dependent variable, revisit intention. Therefore, the uniqueness of local restaurants can be seen as playing a mediating role between food tourism service quality and revisit intention. Based on the results of this study, the image of food tourism will be able to provide basic data on how to establish an efficient marketing strategy for revisit intention, focusing on the mediating effect of the uniqueness of local restaurants.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-151-25-02-093250786