인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study examined the factors influencing the consumption of health-functional foods among senior consumers by acquisition (direct purchase, purchase and gift, or gift) of health-functional foods. The data from the 2023 Food Consumption Pattern Survey collected by the Korea Rural Economic Research Institute were analyzed. Approximately 85.3% of senior consumers consumed health-functional foods, and the more health-conscious the consumers were, the more they valued certifications and the more likely they were to consume health-functional foods. In addition, the proportion of gift consumption increased with age, and those in their 50s, 60s, and 70s were more likely to purchase directly, purchase and receive gifts, and receive gifts to consume, respectively. In addition, the health concerns and risk perception of spoiled food were associated with a higher likelihood of direct purchase, and higher monthly income and food consumption were associated with a higher likelihood of receiving gifts. This study might provide useful information for communication and promotion strategies to effectively improve the consumption behavior of senior consumers of health-functional foods. Furthermore, this study provides useful consumer information because it analyzed the influence of various factors, such as psychological and behavioral characteristics and sociodemographic variables.
본문·목차
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오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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