인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
Under the background of the deep integration of digital economy and experience economy, the behavioral response mechanism of consumers after service experience is characterized by multi-dimensionality, cultural dependence and dynamic interaction. The traditional EVLN theoretical model focuses on western individualism culture, ignoring the implicit tolerance behavior and the amplification effect of digital communication under eastern collectivism culture. The purpose of this study is to propose a research model of consumer behavior response after experience in oriental culture, and to provide a new perspective for cross-cultural consumer behavior research. Taking Korean and Chinese consumers as research objects, this study constructs a six-dimensional behavioral response model covering absolute acceptance, exploration, passive acceptance, constructive discussion, withdrawal, and negative word-of-mouth through mixed research methods, and verifies its cultural adaptability and dynamic interaction mechanism. A total of 214 valid samples were collected, and the reliability and validity of the scale were tested by exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), and 18 measurement indicators were finally retained. It is found that, firstly, the behavioral response of oriental consumers has significant cultural adaptability. The coexistence of "passive acceptance" (forbearance and inaction) and "constructive discussion" (rational feedback) reflects the contradictory unity between the cultural tendency of "harmony is the most precious" and pragmatic logic. The rapid spread of "negative word-of-mouth" in digital communication highlights the amplification effect of social media on consumer empowerment. Second, the six dimensions can be aggregated into two superior factors: "service re-experience" and "service avoidance", which are significantly negatively correlated (r=-0.74), showing the multi-dimensional coexistence and dynamic opposition of consumer behavior.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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