인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
International business research has long focused on the liability of foreignness (LOF), emphasizing the costs and disadvantages faced by firms operating abroad. However, recent studies highlight the asset of foreignness (AOF), acknowledging that foreignness can also generate unique advantages. This study adopts an identity-based perspective to examine how multinational subsidiaries manage the duality of foreignness—navigating both liabilities and assets—in complex and heterogeneous environments. Using a comparative case study of sixteen foreign subsidiaries in Cameroon, the study explores the internal attributes of foreignness—values, culture, network position, and image—and how these interact with local perceptions to produce LOFs or AOFs. LOFs arise when there is misalignment between internal attributes and local expectations, leading to operational costs, relational frictions, and heightened legitimacy standards. In contrast, AOFs emerge when internal attributes align with stakeholder perceptions, enabling innovation, resource access, and local support. The findings identify four strategic approaches—local alignment, expectation shaping, stakeholder balancing, and institutional buffering—used to manage this duality. By linking identity, legitimacy, and strategic behavior, this study contributes to a more nuanced understanding of foreignness and advances theory on how subsidiaries engage with institutional complexity in host-country environments.
본문·목차
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