인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
초록·키워드
In this study, we established a research model and hypotheses to examine the relationship between foreign tourists' eatertainment experiences in traditional markets and their enjoyment, satisfaction, and behavioral intentions. And then we conducted empirical analysis to verify the hypotheses. After conducting in-depth interviews with 10 adult men (4 men) and women (6 women) who visited Gwangjang Market in Seoul as a preliminary survey, a survey was conducted from October 1, 2024 to November 10, 2024, focusing on Myeongdong and Hongdae in Seoul, and traditional markets such as Gwangjang Market, Namdaemun Market, and Dongdaemun Market. A total of 400 questionnaires were distributed. And 379 of them, excluding 21 inappropriate questionnaires, were used as valid data for empirical analysis. The analysis results are as follows. First, entertainment experiences (entertaining food, entertaining services, and entertaining environments) in traditional markets had a significant effect on enjoyment. Second, enjoyment had a significant effect on tourist satisfaction. Third, tourist satisfaction had a significant effect on behavioral intention (traditional market behavioral intention, Korean food (products) behavioral intention). The results of this study are expected to contribute to the expansion of the base of Korean food culture and the promotion of sales of Korean food (products) in overseas markets by providing enjoyment through the eatertainment experience in traditional markets and by combining the health-oriented characteristics of Korean food with traditional cultural elements to commercialize Korean food (products) as a single brand.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-151-26-02-094557403
