인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
With the global spread of Hallyu, Korean food (K-Food) such as kimchi, tteokbokki, and bibimbap has become increasingly recognised across international markets. Despite this popularity, limited research has investigated how overseas consumers emotionally perceive K-Food, especially using unstructured, user-generated data. This study addresses this gap by analysing 23,300 posts and comments collected from Reddit, a global online community. Data were extracted through the Python Reddit API (PRAW) and subjected to text mining and sentiment analysis using TextBlob. Sentiments were classified into positive, neutral, and negative categories, with polarity scores quantified. TF-IDF analysis was conducted to identify significant keywords, and one-way ANOVA with pairwise t-tests was employed to examine statistically significant differences in sentiment across food categories.
The results revealed that positive sentiment accounted for approximately 48 52% across all food items, whereas negative sentiment remained below 10%. Distinctive associations emerged: kimchi was linked to fermentation and health, tteokbokki elicited polarised hedonic responses, and bibimbap was strongly related to balance and variety. These findings highlight differentiated consumer perceptions of K-Food and demonstrate the value of integrating sentiment analysis with statistical validation. The study contributes to cross-cultural food research and offers practical implications for global branding, positioning, and communication strategies tailored to international markets.
The results revealed that positive sentiment accounted for approximately 48 52% across all food items, whereas negative sentiment remained below 10%. Distinctive associations emerged: kimchi was linked to fermentation and health, tteokbokki elicited polarised hedonic responses, and bibimbap was strongly related to balance and variety. These findings highlight differentiated consumer perceptions of K-Food and demonstrate the value of integrating sentiment analysis with statistical validation. The study contributes to cross-cultural food research and offers practical implications for global branding, positioning, and communication strategies tailored to international markets.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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