인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study explores the roles of digital literacy and privacy concerns in shaping the intention to use intelligent information technology (IIT) across the manufacturing and service sectors, a key consideration for digital transformation in contemporary businesses. By surveying 316 mid- to senior-level managers from technology-based companies, split evenly between these two sectors, and employing structural equation modeling and multi-group analysis, this research integrates digital literacy and privacy concerns within the established Technology Acceptance Model (TAM) framework. The findings reveal that digital literacy (DL) universally and positively influences the intention to use IIT (ITU) in both sectors, though the underlying mechanisms differ significantly. In the manufacturing sector, DL directly influenced ITU. Conversely, digital information sharing lacked a direct effect on ITU but demonstrated a fully mediated effect through perceived usefulness (PU), thereby indirectly influencing ITU. In the service sector, higher DL amplified privacy concerns (PC); this privacy concern negatively moderated the effect of DL on PU, and consequently, PC also negatively moderated the overall impact of DL on ITU through PU. Notably, the effect of perceived ease of use (PEOU) on ITU varies significantly between the sectors. The study concludes that while digital literacy is crucial in both contexts, significant structural differences exist in the relationships among perceived ease of use, perceived usefulness, privacy concerns, and the ultimate intention to use IIT. These insights underscore the need for sector-specific strategies to ensure the effective adoption of IIT during digital transformation.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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