인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
개인구독
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
초록·키워드
This study aimed to empirically examine the effects of food tech attributes on consumers’ emotional value and relationship continuance intention in the foodservice industry. A survey was conducted among consumers residing in the Busan and Gyeongnam regions, and a total of 204 valid responses were analyzed using exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. The results revealed that, first, food tech attributes had a significant positive effect on emotional value, with entertainment and personalization emerging as the most influential factors. Second, emotional value had a positive impact on relationship continuance intention, indicating that the more consumers experience pleasure and satisfaction through food tech services, the stronger their intention to maintain a long-term relationship with the foodservice company. Third, food tech attributes also directly influenced relationship continuance intention, and personalization was found to be the strongest predictor. These findings suggest that food tech can serve not only as a tool for operational efficiency but also as a strategic means to enhance consumers’ emotional experiences and foster long-term relationships with foodservice companies. This study contributes to extending the theoretical discussion of relationship marketing and customer experience in the foodservice context, while offering practical implications for strengthening personalization and entertainment in food tech service design.
본문·목차
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