인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
피인용 0
초록·키워드
This study emphasizes the need for empirical analysis of the relationships among self-service technology (SST) quality factors, satisfaction, behavioral intention, and perceived risk. By doing so, it aims to maximize the advantages of self-service technology (SST) and identify which factors lead consumers to perceive risk, thereby proposing differentiated marketing strategies and providing practical implications for technology design and marketing strategies centered on customer experience. Data were collected through convenience sampling from consumers who have used tablet ordering systems at foodservice firms located in the Seoul and Gyeonggi regions. A total of 292 valid responses were used for analysis. Using SPSS 25.0, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, simple regression, multiple regression, and Process Macro were conducted. The results are as follows: First, to verify the effects of tablet order SSTQUAL factors on satisfaction, multiple regression analysis showed that the SSTQUAL factors—customization, convenience, design, enjoyment, assurance, and security—had positive effects on satisfaction. Second, satisfaction positively influenced behavioral intention. Third, perceived risk had a moderating effect on the relationship between tablet order SSTQUAL factors and satisfaction, specifically for enjoyment and design, indicating that customer satisfaction varies depending on the level of perceived risk. This suggests that consumers’ attitudes toward technology adoption can differ depending on the degree of uncertainty they feel when using the system.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
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