인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
초록·키워드
This study examines how consumers’ perceptions of ESG management in restaurant franchises influence the formation of brand revisit intention. A survey was conducted from 6 to 11 April 2024 with 326 consumers who had visited a restaurant franchise within the past three years. The survey assessed perceptions of environmental practices, social responsibility, and governance, along with three dimensions of revisit intention: priority use, recommendation, and continued use. The findings are as follows. First, all three ESG factors exert significant positive effects on every dimension of revisit intention, with governance showing the strongest influence among the three. Marginal effects reveal that a one-standard-deviation increase in ESG perception raises the probability of selecting favourable responses (‘agree’ or above) by approximately 6∼18 percentage points for environmental practices, 14∼19 percentage points for social responsibility, and 17∼24 percentage points for governance. Second, demographic variables were largely non-significant, and industry differences appeared only at limited stages of the revisit process. By applying an ordered probit model, this study provides a rigorous analysis of the ESG–revisit intention relationship and highlights the managerial importance of transparent governance systems, enhanced environmental and social initiatives, and industry-appropriate ESG strategies.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-151-26-02-095632012
