인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
피인용 0
초록·키워드
The Korean franchise industry has grown rapidly, contributing to economic and social development, yet conflicts between headquarters and franchisees persist. Prior studies mainly examined franchisees, while headquarters employees’ perspectives remain underexplored.A survey of 195 headquarters employees was conducted. Factor and reliability analyses confirmed validity. Variables included support systems (training, promotion, logistics, communication), franchisee satisfaction, and management performance. All support dimensions positively influenced satisfaction, with communication exerting the strongest effect. Satisfaction was positively associated with performance and served as a moderator. However, logistics support weakened for high-performing outlets. Correlation analysis showed strong positive relationships among all variables, especially between satisfaction and performance. Academically, this study shifts attention to headquarters employees, offering insights into internal perceptions of support systems. Practically, it suggests headquarters should adopt tailored support strategies, strengthen communication platforms, and align internal capabilities with franchisee needs to foster sustainable growth.
본문·목차
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