인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
초록·키워드
This study examined the effect of the love mark of local food festivals on behavioral intentions, and conducted an empirical analysis on the moderating effect of the food festival image. The analysis results are summarized as follows. The data collection was distributed 300 questionnaires from January 20 to June 30, 2025, of which 263 questionnaires were used for empirical analysis, excluding 37 ques- tionnaires that are inappropriate for this study. The analysis results are as follows. First, it was found that the love mark of local food festivals had a significant effect on behavioral intentions in the order of mystery, intimacy, and sensation. Second, it was found that the image of sensory × food festivals had a significant effect on behavioral intentions. In other words, the larger the value of the food festival image, which is a modulating variable, the weaker the positive (–) influence of the senses on behavioral intentions. Therefore, the image of a food festival was partially adopted because it can be seen that there is a moderating effect between senses and behavioral intentions. Based on the results of this study, the love mark of local food festivals will be able to provide basic data on how to establish an efficient marketing strategy for behavioral intentions, focusing on the moderating effect of the image of a food festival.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-151-26-02-095631828
