인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This study explores the increasingly prevalent practice of “bracketing” in the online fashion market from the perspective of consumer ethics. Bracketing refers to purchasing multiple versions of the same item, such as different sizes or colors, with the intention of returning some or all of them. This research investigates how consumers’ ethical ideologies—specifically idealism and relativism—affect their intention to engage in bracketing, with perceived moral intensity (perceived magnitude of consequences and perceived social consensus) tested as parallel mediators. We conducted a survey of consumers in their twenties and analyzed the data using parallel mediation analysis (PROCESS Model 4). The results indicate that idealism significantly reduces bracketing intention by increasing perceptions of negative consequences, whereas perceived social consensus does not mediate this relationship. Relativism shows neither direct nor indirect effects on bracketing intention, although it positively predicts perceived social consensus. These findings suggest that idealism deters bracketing only when consumers recognize the behavior as ethically problematic because of its negative outcomes. In contrast, social norms exert limited influence, implying that consumers’ ethical decisions in this context are driven more by consequence-based judgments than by normative considerations.
본문·목차
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UCI(KEPA) : I410-151-26-02-095602907
