인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This study investigates the structural differences in the relationships between coffee shop selection attributes and behavioral intentions according to coffee involvement (high vs. low). Five key selection attributes employee service, customer benefits, service consistency, physical environment, and coffee quality were analyzed to examine how their relative effects on behavioral intentions differ across levels of coffee involvement. The Likelihood Ratio Test (LRT) was employed to verify the moderating effect of coffee involvement by comparing the model fit between high- and low-involvement groups. The results revealed that highly involved consumers emphasized employee service, customer benefits, and service consistency, whereas low-involvement consumers were more influenced by employee service and the physical environment. Although coffee quality was theoretically important, it did not show statistical significance as an independent factor. These findings demonstrate that coffee involvement serves as a critical moderating variable shaping the relationship between selection attributes and behavioral intentions. Theoretically, this study contributes to expanding the understanding of structural differences in consumer decision-making, while practically providing implications for differentiated marketing strategies tailored to the level of coffee involvement.
본문·목차
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오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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