인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
초록·키워드
Guest satisfaction is a critical performance indicator in the hotel industry; however, existing research in Sri Lanka has predominantly emphasized internal operational practices and staff perspectives, offering limited insight into guests’ lived experiences. Addressing this gap, the present study investigates guest satisfaction at Cinnamon Hotels in Sri Lanka through a large-scale analysis of online customer reviews. Drawing on electronic word-of-mouth (eWOM) data, a total of 23,350 Google Reviews from 11 Cinnamon Hotels were collected and analyzed to capture authentic and unsolicited guest evaluations. A text mining approach was employed, combining word frequency analysis with semantic network analysis to identify both dominant attributes and their relational meaning structures within guest narratives. Following rigorous data preprocessing in the R programming environment, high frequency keywords were extracted and transformed into a co-occurrence network, which was subsequently analyzed using CONCOR analysis in UCINET. The results reveal four distinct yet interconnected dimensions of guest satisfaction: Location, Gastronomic Experience, Service Interaction, and Holistic Stay Experience. Among these, food and beverage experiences and interpersonal service interactions emerged as particularly central in structuring guests’ overall evaluations. By moving beyond isolated word counts to uncover the semantic organization of guest experiences, this study contributes a guest centric, data-driven perspective to hospitality literature from an underexplored South Asian context. The findings offer practical insights for hotel managers seeking to enhance experiential quality and strengthen customer satisfaction through targeted service strategies.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-151-26-02-096368422