인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
As circular fashion has become an important pathway for sustainable consumption, controversies over its environmental performance and the spread of negative information have increasingly influenced consumer decision-making. However, existing research offers limited systematic explanations of how consumers integrate value-based, cognitive, and moral judgments under negative information conditions. To address this gap, this study highlights environmental self-identity and incorporates perceived risk and moral licensing to construct an analytical framework examining the mechanisms through which negative environmental information affects purchase intention toward circular fashion. A scenario-based survey method was employed, using mainstream media reports on environmental controversies surrounding circular fashion as stimulus materials. Data were collected from Chinese consumers via an online questionnaire (N = 235), and hypotheses were tested using PROCESS macro (Model 3). The results show that environmental self-identity continues to significantly promote purchase intention under negative information conditions, but its effect is weakened by perceived risk and strengthened by high moral licensing. This study extends the understanding of green consumption and negative green spillover effects in negative environmental information contexts. Moreover, it offers practical implications for risk communication and trust management strategies for circular fashion brands operating in contested information environments.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-151-26-02-096355390
