인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
With the widespread adoption of time-limited promotional strategies in mobile commerce, product detail pages have become a critical interface shaping consumers’ immediate decision-making. However, prior research has largely focused on the isolated effects of individual promotional cues, with limited attention to how multiple types of information salience jointly operate through differentiated psychological mechanisms within an integrated interface structure. Based on the limitations of existing studies, the present study investigates the mechanism through which information salience on time-limited promotional product detail pages influences immediate purchase intention.
Guided by the AIDA decision-stage model, this study conceptualizes information salience as a multidimensional construct comprising time pressure salience, scarcity salience, value-anchoring salience, social-proof salience, and action-facilitating salience.
Within the SOR framework, the Heuristic-Systematic Model is introduced to explain heterogeneous information-processing mechanisms occurring at the organism stage. Survey data were collected from 375 valid respondents under a standardized mobile shopping scenario, and the proposed model was empirically tested using confirmatory factor analysis, structural equation modeling, and Bootstrap mediation analysis.
The results reveal clear differences in the operating paths of information salience. Time pressure salience and scarcity salience exert significant direct effects on immediate purchase intention, independent of perceived convenience. In contrast, value-anchoring salience, social-proof salience, and action-facilitating salience influence immediate purchase intention indirectly by enhancing perceived convenience. Perceived convenience thus plays a selective mediating role in the relationship between information salience and immediate purchase intention.
This study provides an integrative perspective for understanding persuasive mechanisms in digital interfaces from an interdisciplinary standpoint. To this end, it adopts a holistic information-architecture perspective, this study elucidates a dual-path mechanism underlying the persuasive effects of information salience in time-limited promotional product detail pages. The findings contribute to a more nuanced theoretical understanding of digital interface persuasion and offer empirical guidance for optimizing information hierarchy and visual emphasis in promotional page design.
Guided by the AIDA decision-stage model, this study conceptualizes information salience as a multidimensional construct comprising time pressure salience, scarcity salience, value-anchoring salience, social-proof salience, and action-facilitating salience.
Within the SOR framework, the Heuristic-Systematic Model is introduced to explain heterogeneous information-processing mechanisms occurring at the organism stage. Survey data were collected from 375 valid respondents under a standardized mobile shopping scenario, and the proposed model was empirically tested using confirmatory factor analysis, structural equation modeling, and Bootstrap mediation analysis.
The results reveal clear differences in the operating paths of information salience. Time pressure salience and scarcity salience exert significant direct effects on immediate purchase intention, independent of perceived convenience. In contrast, value-anchoring salience, social-proof salience, and action-facilitating salience influence immediate purchase intention indirectly by enhancing perceived convenience. Perceived convenience thus plays a selective mediating role in the relationship between information salience and immediate purchase intention.
This study provides an integrative perspective for understanding persuasive mechanisms in digital interfaces from an interdisciplinary standpoint. To this end, it adopts a holistic information-architecture perspective, this study elucidates a dual-path mechanism underlying the persuasive effects of information salience in time-limited promotional product detail pages. The findings contribute to a more nuanced theoretical understanding of digital interface persuasion and offer empirical guidance for optimizing information hierarchy and visual emphasis in promotional page design.
본문·목차
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