인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
논문을 무제한 열람 이용할 수 있어요.
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This study aims to examine the relationship between SNS beauty content attributes and new consumption behaviors among Generation Z female consumers, and to verify the mediating effects of consumer empathy and immersion. The study targeted Generation Z women residing in the metropolitan area who have experience viewing SNS beauty content and have purchased beauty products within the past year. A total of 575 survey responses collected through an online questionnaire were used for the final analysis. Data were analyzed using SPSS 29.0, including factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and mediation analysis. The findings are as follows. First, among SNS beauty content attributes, information reliability had a significant effect on all dimensions of consumer empathy, while information quality and provider expertise showed partial effects on empathy formation. Regarding immersion, information reliability and provider expertise were identified as key influencing factors. Second, consumer empathy had a significant effect on immersion and served as an important explanatory variable for overall new consumption behaviors. Immersion also demonstrated significant relationships with selected new consumption behaviors. Third, although the direct effects of SNS content attributes on new consumption behaviors were limited, mediation analysis revealed that consumer empathy significantly mediated the relationship between SNS content attributes and new consumption behaviors. Additionally, the sequential mediating effect of consumer empathy and immersion was found to be statistically significant. These results indicate that SNS content attributes influence consumption behaviors indirectly through emotional and psychological processes rather than through direct effects. This study confirms that SNS beauty content significantly influences the development of empathy and immersion among Generation Z female consumers, and that these psychological factors represent important pathways for understanding new consumption behaviors.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-151-26-02-096549507
