메뉴 건너뛰기

ENG

추천
검색
질문

논문 기본 정보

자료유형
학술저널
저자정보
(연세대학교) (배재대학교) (성공회대학교)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.25 No.4(Wn.105)
발행연도
수록면
42 - 51 (10page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
이 논문의 연구방법이 궁금하신가요?
🏆
연구결과
이 논문의 연구결과가 궁금하신가요?
AI에게 요청하기
추천
검색
질문

초록· 키워드

Using the importance and performance analysis (IPA), this study examined the consumer selection attributes of pickles according to gender. We analyzed the data from 440 adults living in the eight national metropolitan cities using χ²-tests of independence and t-test. Food hygiene was the most important selection attribute (4.72). Taste, brand, place of sale, raw materials, and quality certification were significantly different in the importance evaluation between the genders (p<0.01, p<0.05). The brand and preserve method showed significantly different performance level ratings between the genders (p<0.01, p<0.05). Taste, food hygiene, and raw materials perceived by both genders as being important and well-performed were positioned in the “Doing great, keep it up” quadrant. These selection attributes should be managed so that they are well maintained. Male consumers considered the price as an important but less-performed factor, while female consumers perceived price and quality certification as being important but less-performed. These attributes should be urgently improved. The findings indicate that this study can provide practical guidance for pickles vendors to develop sales promotion strategies via new purchasing demands creation and market segmentation.
#Pickle #Selection attribute #Importance-Performance Analysis(IPA)
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지
정보가 잘못된 경우 알려주세요!

목차

  1. ABSTRACT
  2. 1. 서론
  3. 2. 이론적 배경
  4. 3. 연구방법
  5. 4. 실증분석
  6. 5. 결론 및 시사점
  7. REFERENCES

참고문헌

참고문헌 신청

최근 본 자료

전체보기
260319_딥리서치
260319_AI리더
260304_새학기에이전트
260122_AIagent
260304_아그논문롤
260127_아그논문
260127_AI뷰어
UCI(KEPA) : I410-ECN-0101-2019-594-000780932