인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2019.5
- 수록면
- 72 - 104 (33page)
- DOI
- 10.20879/acr.2019.16.1.72
이용수
초록· 키워드
This study examines the impact of media consumption of K-pop and direct contact with South Koreans on American audiences" (N=260) attitudes toward South Korea as a country and its products, and behavioral intentions toward visiting South Korea and purchasing products from this country. Parasocial relationship was investigated as a mediator between K-pop media consumption and behavioral intentions. Structural Equation Modeling was used for data analysis and results indicated that direct contact quality significantly predicted all four dependent variables. K-pop consumption time predicted American female participants" behavioral intention towards visiting Korea. K-pop consumption frequency predicted participants" attitude towards Korean products for both males and females, and male participants" behavioral intention towards visiting Korea through the mediation of the parasocial relationship. Mediated contact frequency, but not mediated contact time, predicted participants" parasocial relationship with their favorite K-pop stars. Implications on distribution management of export-oriented media content, cross-cultural exchanges, and product placement in media contents were also discussed.
#K-pop influence in America
#intergroup contact theory
#mediated contact theory
#cross-national parasocial relationship
#Cross-national public relations
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목차
- Abstract
- K-pop and Western Audiences
- Intergroup Contact Theory
- Mediated Contact Theory
- Parasocial Relationship Theory
- The Hypothesized Model
- Method
- Measures.
- Results
- Discussion
- Limitations
- Reference
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2019-070-000716066
