인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
논문을 무제한 열람 이용할 수 있어요.
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
The purpose of this study is to investigate the effects of self efficacy and regulatory focus on perceived usefulness, perceived ease of use, perceived reliability and behavioral intention of mobile banking service. Data were collected for adults over 20 years of age who have used mobile banking services directly, and to verify the mediating effects of perceived value, mediation effects were analyzed using phantom variables. The analysis results are as follows: First, Self efficacy has a positive effect on perceived usefulness and perceived ease of use, and perceived reliability is rejected. Second, Prevention focus has a negative effect on the perceived reliability, and perceived usefulness and ease of use were rejected. Third, Promotion focus was found to have positive influence on all three perceived values. Fourth, The effect of perceived value on behavioral intentions is also positive(+). Fifth, The mediating effects of perceived usefulness in the relationship between self - efficacy and behavioral intention were significant, The mediating effect of perceived usefulness and the mediating effect of perceived reliability were significant in the relationship between promotion focus and behavioral intention. The implication is that the TAM psychological predecessor, the self-efficacy, the influence factor of the regulatory focus, and the phantom parameter are significant. This study will help understand and improve mobile banking by providing useful fundamentals to marketers or managers interested in mobile banking services.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2019-323-000866125
