저자의 연구 키워드

저자의 연구 키워드

#2030세대 골퍼

#20s and 30s Golfer

#골프의류

#국민체력100

#당구리그

#당구산업

#마케팅 리서치

#마케팅 전략

#멤버십

#무형적 편익

#발전방안

#소비 성향

#수요예측

#수정 IPA

#스포츠 한류

#스포츠베팅

#시장세분화

#심리적 도박 중독 심각도 지수

#이용의사

#친환경스포츠

#친환경전략

#패션 렌탈 서비스

#팬 동기

#프로스포츠구단

#한국 여자 배구

#한국-태국 여자배구 올스타 슈퍼매치

#행동적 도박 중독 심각도 지수

#and self-esteem

#Athletes Selection Regulation

#Bass 모형

#Bass model

#Behavioral Gambling Severity Index (BGSI)

#billiard

#brand exposure

#Brand loyalty

#CHAID 의사결정 모델

#CHAID decision tree model

#Component analysis

#confirmatory factor analysis

#Congruency theory

#Consumer Intention

#Consumption propensity

#content analysis

#customer satisfaction

#data mining

#development

#Eco-Friendly Practices

#exploratory factor analysis

#fan motivation

#Fandom

#Fashion Rental service

#Female athletes

#Female fans

#Financial Incentive

#Forecasting demand

#free agents

#Free association technique

#Golf wear

#Greening Strategy

#IC(Industry Coupled)-PBL(Problem Based Learning)

#Intangible Benefit

#Journey map

#KBF

#K-means clustering

#Korea Baseball Orgnization

#Korean women’s volleyball

#league

#leisure constraints

#leisure participation motivation

#market expansion

#Market Segmentation

#Marketing Research

#Marketing Strategy

#membership

#multi-layer neural network

#National Fitness 100

#National Sports Team

#non-free agents

#Non-sport brand

#Olympic legacy

#Online media

#PBL

#Periodic analysis

#Professional sports

#Professional Sports Teams

#propensity to spend

#Psychological Gambling Severity Index (PGSI)

#Purchase intention

#re-registration intention

#Revised-IPA

#sabermetrics

#Salary

#Self-congruity

#social media

#Social Network Analysis(SNA)

#sponsorship

#sponsorship review

#sport facility

#sport fandom

#sport industry

#Sport management curriculum

#sport sponsorship

#Sports betting

#sportsbiz

#stress

#taekwondo studio selection

#taekwondo training

#the Korean Wave of sport

#Valuation

#visual signs/ logos identity

#Web-crawling