인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
Mobile commerce has emerged as an useful method of the next generation of e-commerce with an increasing supply of mobile equipments, This study investigated effects of interface design factors on the acceptance behavior and intention of using m-commerce, For this purpose, this study developed a model consisting of 7 interface design factors, the perceived usefulness and perceived ease and the intention of using m-commerce based on TAM(Technology Acceptance Model). The subjects were asked to answer the questionnaire after individually experiencing m-commerce with a designated mobile equipment.
Major findings are as follows; among the interface design factors for m-commerce, the degree of product information details, a variety of product information, the effectiveness of screen design, menu design, security and the ordering process affected the perceived usefulness significantly. The perceived ease was significantly related to the effectiveness of screen design, menu design and ordering process. In analyzing intention of using m-commerce being affected by the perceived usefulness and the perceived ease of use, both factors affected the intention of using m-commerce significantly.
Major implications are as follows; first, we need to design the interface for m-commerce offering diverse types of product information including text, image, video and etc. Second, it is necessary to simplify the order process for minimizing time and efforts required in making purchase decisions. Third, it is necessary to compose the context usefully and conveniently.
Major findings are as follows; among the interface design factors for m-commerce, the degree of product information details, a variety of product information, the effectiveness of screen design, menu design, security and the ordering process affected the perceived usefulness significantly. The perceived ease was significantly related to the effectiveness of screen design, menu design and ordering process. In analyzing intention of using m-commerce being affected by the perceived usefulness and the perceived ease of use, both factors affected the intention of using m-commerce significantly.
Major implications are as follows; first, we need to design the interface for m-commerce offering diverse types of product information including text, image, video and etc. Second, it is necessary to simplify the order process for minimizing time and efforts required in making purchase decisions. Third, it is necessary to compose the context usefully and conveniently.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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