인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
Objective: This study aims to identify the brand characteristics of vehicle exhaust sound and validate the brand personality framework. Background: Brand personality is becoming more important for the most products in many industries. Also, for vehicles, brand image is one of the most important factors for good-selling. Nowadays, brand sound is as crucial as exterior and interior design. But few studies exist focusing on brand personality of vehicle exhaust sound. Method: We reviewed papers about vehicle exhaust sound and brand personality and proposed the brand personality framework of vehicle exhaust sound. We analyzed the reliability of proposed framework by calculating Cronbach’s alpha of each dimension. Also, each engine sound sample was compared with the same brand one using paired t-test, and the unity in each brand was confirmed. Lastly, we found the relationship of overall satisfaction and brand personality dimensions. Results: It was found that dimensions of brand personality for vehicle exhaust sound were ‘confidence’, ‘sophistication’, ‘competence’, ‘excitement’, and ‘familiarity’. Also, ‘Sophistication’ was identified as the key brand personality dimension of satisfaction for vehicle exhaust sound. Conclusion: In this study, validity of the brand personality framework which we suggested was verified. Also, we figured out the relationship among customer’s satisfaction and brand personality of vehicle exhaust sound. Application: With the results of this study, the designers of vehicle exhaust sound are able to know how to make the brand personality of vehicle exhaust sound for the desired level of satisfaction. And it is expected that brand personality of vehicle exhaust sound can be conceptualized more clearly.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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