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논문 기본 정보

자료유형
학술저널
저자정보
(Texas Tech University)
저널정보
전북대학교 산업경제연구소 Asia-Pacific Journal of Business & Commerce Asia-Pacific Journal of Business & Commerce 아태경상저널 제7권 제1호
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35 - 51 (17page)

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초록· 키워드

The aim of this study is to examine the most important service quality factors for rural accommodations in rural tourism villages in South Korea by simultaneously utilizing Importance-Performance Analysis (IPA). Among the 18 items measuring the service quality of rural accommodations, 11 items fall in the first quadrant which indicates high performance and importance values. The seven remaining items were located in the third quadrant, meaning they were of less importance but also had a low performance. Management of rural accommodations in South Korea must make special efforts to maintain and improve service quality for the 11 high performance and importance value attributes. On the other hand, management might want to consider not focusing on and allocating resources to the 7 attributes located in the third quadrant.
#Rural Accommodations #Service Quality #Importance-Performance Analysis
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목차

  1. Abstract
  2. 1. Introduction
  3. 2. Literature Review
  4. 3. Methodology
  5. 4. Results
  6. 5. Conclusion
  7. References

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UCI(KEPA) : I410-ECN-0101-2016-323-001541230