인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2016.6
- 수록면
- 134 - 134 (1page)
이용수
초록· 키워드
With over-flowing information environment in these days, companies have endeavored to provide as many information as possible to their customers in order to achieve larger customer population bounded to their products and services. However, little studies have identified the relationship between information properties and customer satisfaction. Therefore, we divided information quality into accessibility information quality and contextual information quality, and examined their influences for the contexts of pre-purchase and post-purchase. The questionnaire items were built up based on literatures review, and surveyed by 150 customers of three major telecommunication companies in Korea. The questionnaires for pre-purchase context consist of customer expectation, accessibility information quality, contextual information quality, and pre-purchase satisfaction, while the questionnaires for post-purchase context consist of membership benefits, accessibility information quality, contextual information quality, and pre-purchase satisfaction. The relationships between independent and dependent variables were examined by correlation analysis, and prediction models could be suggested by ... 전체 초록 보기
#Accessibility Information Quality
#Contextual Information Quality
#Linear Regression Modeling
#Prepurchase
#Post-purchase
#Customer Satisfaction
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목차
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참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2017-530-001015650
