인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
논문을 무제한 열람 이용할 수 있어요.
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
The purpose of this study was to investigate the study of structural model brand image, purchase satisfaction and repurchase intention of sports apparel brands. The subjects of this study were collected 215 of university who are belong to the department of taekwondo and physical education in capital area. The survey questionnaires were used to collect the data. The collected material was carried out by using Spss 18.0 and Amos 18.0. The questionnaires for the brand image had been developed by lee(2010), Kim(2012), purchase satisfaction had been developed by lee(2006), and repurchase intention had been developed by Gyak(2012), Kim(2009). Lee(2010), Kim(2012). From the analyses of the data, the study reached the following conclusions : HypothesisⅠ, There were showed in the structural relationship between symbol image and purchase satisfaction negatively. HypothesisⅡ, There were not showed in the structural relationship between familarity image and purchase satisfaction. HypothesisⅢ. There were showed in the structural relationship between functionally image and purchase satisfaction. HypothesisⅣ. There were showed in the structural relationship between discriminational image and purchase satisfaction. HypothesisⅤ. There were showed in the structural relationship between purchase satisfaction and repurchase intention.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
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오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2017-692-002028301
