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논문 기본 정보

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한국무역상무학회 무역상무연구 무역상무연구 제76권
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    초록·키워드

    There is a growing interest on entrepreneurship for undergraduate students to enhance their employment ratio because they have big difficulty in getting a job in Korea as well as Vietnam. Currently, on-line business is booming because customers feel convenience in approaching on-line store. Therefore, this study has explored identifying the factors to affect entrepreneurial intention of being e-commerce trader for the undergraduates in Korean universities as well as Vietnamuniversities. In addition to this, the study has also investigated the difference of the results between Korea and Vietnam.The results of the study are as follows ;First, entrepreneurial knowledge affects positively on entrepreneurial intention for being e-commerce trader. Second, employment barrier also affects positively on entrepreneurial intention for being e-commerce trader.Third, social perceptiononentrepreneurshipmediates the relationshipbetween employment barrier and entrepreneurial intention for being e-commerce trader.Lastly, the level of entrepreneurial intention for vietnam undergraduate students shows higher than that of Korean undergraduate students.Since therewas lack of recognition as to the importance for entrepreneurial intention of being e-commerce trader in Korea, Korean government can refer tothe results of this survey andimplement the relatedpolicies toenhance related entrepreneurial intention. This indicates thatwhen it comes tothe establishment of new ventures in Korea, entrepreneurial education has been the focus of interest such as making business plan, setting up strategy, marketing the products etc. In this regard, this research is expected to be used for the development for the future policies to boost youth entrepreneurship in Korea.

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      UCI(KEPA) : I410-ECN-0101-2019-320-000236819