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논문 기본 정보

저자정보
(홍익대학교)
저널정보
한국색채학회 한국색채학회논문집 한국색채학회논문집 제35권 제4호(통권 제92호)
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    초록·키워드

    Understanding the association between color preference and physiological aspects is crucial from the point of view of the mind. This study investigated the relationship between color preference and constitution. The results helped develop an understanding of the physiological, psychological, and emotional characteristics reflected by the preferred color. Eighty(42 males, 38 females) individuals with an average age of 35(SD=7.46) years participated. Descriptive statistical analysis was performed using PASW Statistics 18, and keyword frequency analysis was conducted using color expression. A focused literature review was undertaken to contextualize the results. It was found that yellow was preferred for the “Geumsu(Sympathicotonia)” type, and red was preferred for “Mokto(Vagotonia)”. These two groups showed a positive response to color stimulation in the direction of controlling their innate physiological conditions when their personality and psychological tendencies were expressed to the outside world. The results suggest that innate physiological characteristics are a determinant of color preference, and color preference is related to the need for color stimulation.

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      UCI(KEPA) : I410-ECN-0101-2022-651-000043520