인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
논문을 무제한 열람 이용할 수 있어요.
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This study analyzed the factor structure of SNS consumers" everyday creativity and openness, fashion innovativeness, and creative consumption behavior. Correlation and influence relationship between these variables were also analyzed. A survey was conducted on SNS users in their 20s and 30s who had an experience of purchasing fashion products. Results showed that there were correlations among SNS consumers" everyday creativity, openness, fashion innovativeness, and creative consumption behavior. All factors of everyday creativity showed differential influence on openness and fashion innovativeness. Ingenious flexibility, relational acceptability, and altruistic self-confidence affected communication, information, and experience openness positively. Inquiry immersion, alternative solution ability, individual independence, and adventurous freedom pursuit affected experience openness positively. Ingenious flexibility of everyday creativity affected all factors constituting fashion innovativeness positively. Individual independence, relational acceptability, and altruistic self-confidence affected opinion leadership positively. Inquiry immersion and adventurous freedom pursuit negatively affected opinion leadership, but positively affected novelty and variety. Experience openness and novelty affected all factors constituting creative consumption behavior positively. Communication openness and variety affected interest pursuit, new experiences, and flexible consumption positively. Information openness and opinion leadership affected original consumption and new experience consumption positively. Results of this study are significant in that the scope of research on creative consumption is expanded to SNS consumers. They can be used as data for suggesting strategies applicable to product distribution through SNS.
본문·목차
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