인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
개인구독
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록·키워드
The objective of this study was to investigate the relationship between ecotourists` environmental attitude, environmental behavior, travel motivation and ecotourists` ecotourism service quality expectation (ECOSERV), performance, satisfaction, and behavioral intention. A model was developed in which environmental attitude, behavior, and travel motivaton, ECOSERV, performance and quality of experience were conceptualized as direct antecedents of overall service quality and satisfaction, which influence behavioral intention. Data for the study were collected from 200 ecotourists to Upo Wetland, Korea. Results of this study showed that (1) ecotourists had more preservation attitudes than development attitudes (2) environment friendly buying behavior significantly influenced ecotourism service expectation except responsiveness and eco-tangibles, (3) escaping and educational motivation were significant variables toward the relationship between travel motivations and ecotourism service quality expectation; (4) ecotourists` reliability expectation, assurance expectation, eco-tangibles expectation, and tangibles expectation were significantly related to ecotourists` satisfaction in the relationship between expectation of ecotourism service quality and satisfaction; (5) ecotourists` eco-tangibles experence and tangibles experience were significantly related to ecotourists` satisfaction; (6) there was significant relationship between satisfaction and ecotourists` behavioral intention. It is recommended that developing programs for satisfying ecotourists` escaping and educational motivation.
본문·목차
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UCI(KEPA) : I410-ECN-0101-2009-326-016090208
