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논문 기본 정보

저자정보
(부산롯데호텔)
저널정보
한국관광레저학회 관광레저연구 관광레저연구 제23권 제1호(통권 제56호)
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피인용 11

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    초록·키워드

    This study reflect cooperation network according to the idea that it will play a significant role on Exhibition and Convention. Therefore, this study, adopting a cooperation network as a leading variable, try to verify the relationship between network competency, network effects and network participant intention in statistical way. An actual analysis from 120 samples, collected in September of 2009, shows that cooperation networks is formed with two factors - network competency and network effects, and network participant as a single dimension.
    When presenting the results of this study is as follows. First, cooperation network gives a positive influence on network competency an effect. Second, network competency does same on network effect and participant intention. Third, network effect does same on network participant intention.
    Above research shows the importance of working as a network on the exhibition and convention, and cooperation network in this field is needed to be promoted as soon as possible.

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      UCI(KEPA) : I410-ECN-0101-2012-326-004422844