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논문 기본 정보

자료유형
학술대회자료
저자정보
Heekyung Moon (POSTECH) Sung H. Han (POSTECH)
저널정보
대한인간공학회 대한인간공학회 학술대회논문집 대한인간공학회 2015 추계학술대회
발행연도
2015.10
수록면
45 - 49 (5page)

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초록· 키워드

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The quality of initial ideas generated in the fuzzy front end (FFE), an initial phase of the innovation process, is considered a critical determinant for successful product innovation. Although several studies have suggested activities of the FFE, they are closely related to the incremental innovation rather than the radical innovation. The aim of this study is to develop a creative idea generation process for the FFE of radical innovation from the user experience (UX) perspective. To deal with uncommon and uncertain works in the FFE of radical innovation, existing studies from various fields were reviewed. The review results were summarized into three kinds of considerations that should be taken into account when designing the idea generation process; procedural approach, ergonomic approach, and cognitive approach. Based on the three considerations, a creative idea generation process was developed consisting of four successive phases (Future envision, Opportunity identification & analysis, Idea generation, and Idea expansion) and one supportive phase (Ideation control). This study suggests a novel process of idea generation according to the new paradigm of innovation, i.e., radical innovation of UX. The idea generation process defined in this study can help engineering designers to systematically generate as many as creative ideas in the early stage of the innovation.

목차

ABSTRACT
1. Introduction
2. Literature review
3. A creative idea generation process
4. Future envision method
5. Conclusion
References

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