인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
In the food service industry, pizza business is an important domain in terms of economic outcomes (e.g., sales and employment). Despite of the importance, scant research has been executed to figure out the characteristics of pizza consumers. Therefore, the main purpose of the study is to investigate the determinants of satisfaction and perceived risk in a pizza restaurant. Based on the literature evidence, the variables used in the study are price fairness, health concern, brand awareness, and taste. Given the evidence of literature review, we proposed eight research hypotheses. For data collection, Amazon Mechanical Turk was used. The period of data collection is the first week of August in 2017. The participants are consumers in the US market. This study employed survey for the data collection. This research adopted prior literature and modified it for the research purpose. To help the understanding of participants, this research chose Domino’s service and product as the research context. As the data analysis instruments, confirmatory factor analysis, correlation analysis, and path analysis of structural equational modeling were executed. In regards to the study results, price fairness, brand awareness, and taste can reduce perceived risk, whereas health concerns increase the level of perceived risk. Also, we identified that price fairness and taste are significant determinants of satisfaction in the consumption of pizza product and service.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-ECN-0101-2018-324-001817890
