인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
Virtual world typically characterized by Second Life (www.secondlife.com) has been successfully drawing
a great deal of potential users all around the world. Attention towards 3D avartars has been increasing exponentially
especially in the electronic commerce world. 3D avatars have firm position in the virtual world.
This study is launched to explore this research void in which trust transference from 3D-avatars-sales representative
to customers purchase intention will be especially analyzed on. To perform experiments, a research
model was built in a form of path analysis. Two types of 3D avatars were designed and implemented-attractive
type and professional type. Questionnaire survey was adopted, and empirical analysis results were
obtained from the research model. Results reveal that the proposed hypotheses are proven with statistical
significance.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
목차
등록된 정보가 없습니다.
참고문헌
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