인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
Purpose: The purpose of this study is to identify decision making process for visitors of FINA world championship Gwangju by using AIDA model and Model of Goal-directed Behavior (MGB).
Method: To achieve the goal of the study, 350 questionnaires were distributed to spectators of FINA World Championship Gwangju, and 308 questionnaires were analyzed by SPSS and AMOS program. For the analysis, frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, structural equation modeling were conducted.
Results: The results of this study are as follows. First, there was a significant relationship among attention, interest and desire. Second, attitude and positive anticipated emotion had significant effect on desire. Third, perceived behavioral control and desire had significant effect on behavioral intention.
Conclusion: In summary, this study shows that AIDA model and MGB can provide comprehensive perspective on decision-making process for spectators. Furthermore, the findings in this study indicate that desire is one of the significant factor that can promote behavioral intention.
Method: To achieve the goal of the study, 350 questionnaires were distributed to spectators of FINA World Championship Gwangju, and 308 questionnaires were analyzed by SPSS and AMOS program. For the analysis, frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, structural equation modeling were conducted.
Results: The results of this study are as follows. First, there was a significant relationship among attention, interest and desire. Second, attitude and positive anticipated emotion had significant effect on desire. Third, perceived behavioral control and desire had significant effect on behavioral intention.
Conclusion: In summary, this study shows that AIDA model and MGB can provide comprehensive perspective on decision-making process for spectators. Furthermore, the findings in this study indicate that desire is one of the significant factor that can promote behavioral intention.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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