인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
Purpose - This research aims to examine the relationship between the attitude toward the product(product attitude and product attachment) and product production country image through the mediating effect of Korean wave cultural contents and cultural openness. Design/methodology/approach - For this study, a survey was conducted to 330 Chinese consumers who have experience using Korean products in Beijing and Shanghai, China and finally 283 valid responses were collected. The data was analyzed on structural equation model using SPSS 20.0 and AMOS 20.0. Findings - Findings of this study are as follows. First, Korean economic country image has a positive influence on attitude toward Korean wave cultural contents, but the impact of the Korean relationship country image and cultural country image on attitude toward Korean wave cultural contents are founded to be insignificant. Second, Korean relationship country image and cultural country image have a positive influence on cultural openness, but the impact of Korean economic country image on cultural openness is found to be insignificant. Third, cultural openness has a positive influence on attitude toward Korean wave cultural contents, product attitude and product attachment. Fourth, attitude toward Korean wave cultural contents has a positive influence on product attitude and product attachment. Last, there is a mediating effect of cultural openness and attitude toward Korean wave cultural contents between Korean economic country image and product attitude and product attachment and also cultural openness has a mediating effect between Korean relationship country image, cultural country image and product attitude and product attachment. Research implications or Originality - Based on these findings, it suggested the research limitations and future study. This study fills the research gap by exploring the relationship between attitude toward Korean wave cultural contents and cultural openness on country image, product attitude and product attachment. Furthermore, this study extends readers’ understanding of the relationship between attitude toward Korean wave cultural contents, cultural openness, country image, product attitude and product attachment. This study finds that attitudes toward Korean wave cultural contents and cultural openness are the crucial variables for improving the relationship between country image, product attitude and product attachment. It provides practical and theoretical guidelines for suppliers developing marketing strategies.
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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