인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This paper aims to identify how music app design can be improved by tailoring it to a particular user group. As a case study, Apple Music was chosen as an app, and Koreans in their 40s as the target demographic.
Initially, we did a thorough product analysis to learn more about the users and their relationship with the service. Online survey, interview and collage-making were conducted to identify the aesthetic and usability preferences of the target user group.
We identified the aspects of Apple Music’s visual style that alienated our target audience: the bright neon colors and the “party aesthetic”, which were inconsistent with the gentle music sensibilities of the target audience. In addition, it was described as “foreign” by the Korean users, which we attributed to a lack of consideration for Korean design trends. Moreover, we found incongruencies between the desired functionality of a music streaming app and the currently existing features.
The findings can be taken into consideration in the service development process to improve both usability and desirability of Apple Music and other streaming services.
Initially, we did a thorough product analysis to learn more about the users and their relationship with the service. Online survey, interview and collage-making were conducted to identify the aesthetic and usability preferences of the target user group.
We identified the aspects of Apple Music’s visual style that alienated our target audience: the bright neon colors and the “party aesthetic”, which were inconsistent with the gentle music sensibilities of the target audience. In addition, it was described as “foreign” by the Korean users, which we attributed to a lack of consideration for Korean design trends. Moreover, we found incongruencies between the desired functionality of a music streaming app and the currently existing features.
The findings can be taken into consideration in the service development process to improve both usability and desirability of Apple Music and other streaming services.
본문·목차
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UCI(KEPA) : I410-ECN-0101-2021-004-001467725
